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Mobile Minutes: Google’s trip-planning app; Salesforce and AI; Adidas’ Snapchat retention; Pokémon Go Plus

Google steps up travel presence with trip-planning app
Google unveiled a new smartphone app that helps users plan and organize their trips, extending the tech giant’s step-by-step entrance into the online travel market.
Read more on Bloomberg

Salesforce thinks AI will help it beat Microsoft and Oracle
At next month’s Dreamforce, Salesforce’s mammoth annual customer conference that takes over downtown San Francisco, the company will introduce technology called Einstein, which it’s describing as the “world’s first comprehensive AI for CRM.”
Read more on CNBC

Adidas’ ad agency says user retention on its Snapchat videos is ‘insane’ compared to YouTube
Adidas is yet to know the full role of Snapchat in its marketing but it does know that its content is likely to be viewed for longer when it’s on the app compared to other platforms.
Read more on Business Insider

Pokémon Go Plus hidden features every ‘Pokémon Go’ player should know
Apparently, there’s more to Pokémon Go Plus than just using it to detect nearby Pokémon or PokéStops. The Bluetooth peripheral is said to have two hidden features that were not advertised by Niantic Labs and The Pokémon Company.
Read more on International Business Times