Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post, Finish Line
Registration is open for the sixth annual Mobile Marketing Summit: Wearables and Holiday Focus 2015 in New York on Wednesday, Sept. 16. The daylong event at the Time & Life Building in midtown Manhattan will feature speakers from Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Finish Line, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve (see below for registration and agenda).
Join these senior executives as they lay out their marketing, retail and media strategies with mobile as a pivotal part of the mix. This holiday season will also serve as a litmus test for a host of new initiatives involving mobile, including wearables such as the much-hyped Apple Watch. In addition to sharing holiday plans, case studies, viewpoints and best-practice tips, these sessions will also allow for networking in an exclusive environment free of pitches.
“Indeed, the whole point of this summit is to inform, educate and inspire attending marketers, retailers, financial services specialists and agency and media executives to better themselves in mobile, which is without doubt the new preferred consumer medium for consumption of marketing, retail, media, entertainment and communication messages,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York. “Each session results in a concrete takeaway, leaving attendees poised to make smarter retailing, marketing and media decisions after the summit.”
The event is priced at $695 for the day, which includes breakfast, lunch and cocktails. Refunds will not be offered 72 hours before the event or for no-shows on the day of the summit.
For sponsorship, please contact Jodie Solomon at [email protected]
This year’s agenda can also be accessed on http://www.mobilemarketingsummit.com.
The agenda is below.
Mobile Marketing Summit: Wearables and Holiday Focus 2015
Wednesday, Sept. 16, 2015
A Napean presentation
Time & Life Building
1271 Avenue of the Americas
8th Floor Auditorium
New York, NY 10001
7:45 a.m. – 8:25 a.m.
Registration and Breakfast
8:25 a.m. – 8:30 a.m.
Will the Apple Watch Revolutionize Marketing and Retail – or is it Dead on Arrival?
Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily
8:30 a.m. – 9 a.m.
Mondelez: How Mobile is Shaping the Strategy of the World’s Leading Snacks Giant
A $30 billion marketer with more than 100,000 employees worldwide, Mondelez International owns popular household snacks brands such as Oreo, Nabisco, Ritz, Cadbury, Tang, Toblerone, Triscuit and Trident. What sets it apart from its peers within and outside competitor categories is its early embrace of mobile – the preferred medium of most of its target audiences. How will mobile shape Mondelez’s market strategies going into the holiday season and beyond?
Kathryn Sheaffer, senior associate brand manager, Mondelez International
9 a.m. – 9:10 a.m.
9:10 a.m. – 9:40 a.m.
Pep Boys: Marketing the Nation’s No. 1 Automotive Aftermarket Chain via Mobile
Since 1921, the $2.1 billion Pep Boys has been the nation’s leading automotive aftermarket chain. With more than 7,500 service bays in 800-plus locations in 35 states and Puerto Rico, Pep Boys offers name-brand tires, automotive maintenance and repair, parts and expert advice for the Do-It-Yourselfer, commercial auto parts delivery and fleet maintenance and repair. How does the marketer interact with its customers and prospects via mobile, projecting its offers and services, including appointments and purchases of tires, wheels, parts and accessories?
Rachel Silva, assistant vice president of marketing, Pep Boys
9:40 a.m. – 9:50 a.m.
9:50 a.m. – 10:20 a.m.
Agency View Panel
How Media Planning and Buying for Phones, Tablets and Wearables Will Evolve this Holiday Season
As adoption of mobile for media and entertainment consumption as well as purchases accelerates, the nature of advertising and marketing is changing. With that evolution comes a shift in how agencies buy media on publications, search engines and social platforms whose primary interaction with consumers is now via Web and applications on smartphones and tablets. This session will discuss:
• How advertising and media buying agencies view media planning and buying on mobile versus other media channels
• Effect of the shift of media and video consumption to mobile on advertising and marketing
• Identifying different patterns of behavior on different devices
• Programmatic’s role on media buying across digital channels
• Measuring the effectiveness of mobile media buys
Kristine Munsen, senior partner and managing director, Mindshare
Maani Safa, vice president of innovation and creative, Somo
Adam Buhler, vice president and group architect for creative technology and innovation, DigitasLBi
10:20 a.m. – 10:30 a.m.
10:30 a.m. – 11 a.m.
AccuWeather: How New Weather Content Defines the Future of Wearables
AccuWeather, the leading global provider of digital media weather content, is combining new weather data sets with wearables and other emerging mobile platforms to help consumers worldwide make more informed decisions on the go. Presentation ttendees will come away with:
• Insight into the types of new weather data sets motivating wearable device manufacturers and application developers today
• Deeper understanding of where weather content intersects nearly all industry verticals
• Further awareness for the important role hyper-localized weather content will play this holiday season and in the future of wearable devices
David Mitchell, vice president of digital media for emerging platforms, AccuWeather
11 a.m. – 11:10 a.m.
11:10 a.m. – 11:40 a.m.
U.S. Fund for UNICEF: How Mobile Enables a Leading Children’s Charity to Raise Donations and Awareness
The U.S. Fund for UNICEF helps save and protect the world’s most vulnerable children. Rated one of the best charities to which to donate, 90 percent of every dollar spent goes directly to help children. How does this organization attract donations on mobile as well as highlight its charity works via social media and building its email database?
Caryl Stern, president/CEO, U.S Fund for UNICEF
Rajesh Anandan, senior vice president, strategic partnerships and UNICEF Ventures, U.S. Fund for UNICEF
11:40 a.m. – 11:50 a.m.
11:50 a.m. – 12:20 p.m.
Resource/Ammirati: Mobile Integration with Retail: How Well is that Going?
Christopher Barcelona, executive director of omni experience, Resource/Ammirati
12:20 p.m. – 1:30 p.m.
Sponsored Lunch Break
12:45 p.m. – 1:05 p.m.
Urban Airship: Wearables and the Role of Notifications
1:30 p.m. – 2 p.m.
Emergence of Wearables and Rise of the Personal Data Store: How Consumers Will Own their Data
Michael Becker, managing partner, mCordis
2 p.m. – 2:10 p.m.
2:10 p.m. – 2:40 p.m.
The Washington Post: How a Mobile-First Approach has Upped Engagement and Repeat Visits
The Washington Post, now personally owned by Amazon founder CEO Jeff Bezos, has experienced dramatic growth over the last year on mobile, particularly among millennials, and has aggressively prioritized resources to be a user-driven, mobile-first company. With a joint team of developers, UX, news design, editors and producers, the Washington Post is delivering mobile-specific content on first-in-class native and mobile Web experiences across a spectrum of devices. These products are proving themselves out as engagement has increased and repeat visits are up. The future is in the hands of Post users and it does indeed look bright. Key focuses of the Post’s mobile-first approach:
• Visual design + device-specific UX to drive engagement
• Push: Beyond breaking news
• Designing effective A/B tests
• Dayparting, spaceparting: How we produce for different environments
• Bold news design for digital excellence
• The Z-Axis: getting more for your mobile real estate
• Delight in motion
Cory Haik, executive producer and senior editor for digital news, The Washington Post
Julia Beizer, director of mobile products, The Washington Post
2:40 p.m. – 2:50 p.m.
2:50 p.m. – 3:20 p.m.
Citi: The Credit Card on Your Wrist: Wearables Help Customers Manage Holiday Spending
Banks are stepping up to help customers stay a step ahead of their to-do lists during the busiest time of the year. A common feeling when the holiday shopping fever abates is, “Wow, I never realized how much I was spending these last few weeks.” Wearables are poised to become an essential money management tool on shoppers’ wrists, thanks to a new breed of banking applications that provide real-time spending alerts. Citi, the first United States bank to roll out an app for Apple Watch earlier this year, shares its learnings and the “Ten Commandments of Wearables” it gleaned from that experience, including:
• The “three I’s” that matter on wearables
• The imperative of form-factor obedience
• The challenge of reinventing your offerings – it is not “mobile, only smaller”
• Avoiding common pitfalls
• A look at what comes next
Andres Wolberg-Stok, global head of emerging platforms and services, Citi Consumer Banking
3:20 p.m. – 3:30 p.m.
3:30 p.m. – 4 p.m.
Forbes Media: How Forbes is Adapting to a Mobile-First Future
Nearly 50 percent percent of media brand Forbes.com’s traffic comes from a mobile device – 40 percent smartphones and 10 percent tablet. Forbes has 18 million smartphone-only visitors, bigger than Forbes.com’s total audience five years ago. Nearly 60 percent of this smartphone audience is made up of millennials. This session will discuss how Forbes is adapting to this increasing mobile audience and offering marketers new opportunities to engage with them, including:
• Mobile audience trends for media companies
• How Forbes is creating mobile-first products to engage this new consumer
• New ways Forbes is working to monetize this growing audience segment
• The role of social in this new mobile-led world
• Mobile Web versus applications business opportunities
Ann Marinovich, vice president of advertising products and strategy, Forbes Media
4:10 p.m. – 4:20 p.m.
Raffle for Dom Perignon
4:20 p.m. – 4:50 p.m.
4:50 p.m. – 6 p.m.
Sponsored Networking Cocktails
Hotels in the vicinity of the conference venue
Car service Web sites and phone numbers
Dial 7 Car & Limousine Service: 212-777-7777; http://www.dial7.com
Carmel Car & Limousine Service: 212-666-6666; http://www.carmellimo.com
Program agenda subject to change