Is the iBeacon party over before it even starts? 
The rhetoric around geolocation data is quickly heating up on both sides, with leading marketers investing more in acquiring and leveraging this customer information at the same time that some sort of regulatory action looks increasingly like a possibility.
Please click here to read the entire story on Mobile Marketer

Kellogg activates Olympic donations via mobile call-to-action
Kellogg has launched its biggest Olympic and Paralympics marketing campaign to date with mobile playing a key role in how the consumer packaged good brand activates digital interactions through static packaging.
Please click here to read the entire story on Mobile Marketer

HTC One’s photo-sharing campaign drives 54,000 submissions with global approach
Over 54,000 photos were submitted by consumers from around the world via social media sites such as Twitter, Weibo and Wiexin as part of a recent HTC One campaign.
Please click here to read the entire story on Mobile Marketer

Shazam updates app to retarget users post engagement
With more than 700,000 shazams during the Super Bowl and a revamped iOS application, Shazam is placing itself as an attractive option for second-screen marketing by providing its growing userbase added value.
Please click here to read the entire story on Mobile Marketer

Mobile Minutes: Wikipedia, Sprint, Hewlett-Packard, Lenovo
Today in mobile marketing – Wikipedia vs. the small screen; Sprint rethinks acquiring T-Mobile after public antitrust opposition; Why Hewlett-Packard’s voice tablet entry is an imperative; Lenovo to expand in Africa as smartphones debut in Nigeria.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free