Why the lag in Android tablet apps?
It is clear the Apple’s iPad is dominating the tablet marketplace, especially with the 775,000-plus mobile applications available. However, perhaps due in large part to fragmentation, marketers are not flocking to the Android market as quickly as they are for Apple.
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Apple still No. 1 in customer satisfaction for smartphones: report
In a testament to Apple’s strong focus on user experience, the company once again ranks highest among manufacturers of smartphones when it comes to customer satisfaction, according to a new report from J.D. Power and Associates.
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Mobile health app marketplace to take off, expected to reach $26B by 2017
Consumers are increasingly relying on mobile applications to help them manage their health and fitness, with the top 10 mobile health apps generating up to 4 million free and 300,000 paid downloads per day, according to research2guidance.
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Newcastle Brown Ale shakes up engagement via mobile bar codes
Heineken’s Newcastle Brown Ale is rolling out a 360-degree marketing campaign, with QR codes playing a key role in how consumers learn about products while in a bar.
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Senator Cruz drives 16,000 SMS opt-ins during keynote speech
United States Texas Sen. Ted Cruz recently included an SMS call-to-action in his keynote speech at the Conservative Political Action Conference, which resulted in a significant uptick in opt-ins.
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