Toyota exec: No magic formula to engage millennial car buyers
NEW YORK – A Toyota executive at the Mobile Marketing Association’s SM2 Innovation Summit said there is no perfect way to market to millennials, a notoriously difficult group to reach who are vital to the industry’s future.
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Starwood Hotels bets on mobile to optimize guestroom personalization
NEW YORK – A Starwood Hotels and Resorts Worldwide Inc. executive at the Mobile Marketing Association’s SM2 Innovation Summit discussed how the brand is personalizing guests’ stays via a new application that offers specific details about all hotel rooms in its 1,200 worldwide properties.
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Snapchat: Constant content consumption on smartphones changing communication
NEW YORK – A Snapchat executive at the Mobile Marketing Association’s SM2 Innovation Summit said that communicating through content, rather than around it, has lent success to the mobile-first company.
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Ford, Facebook execs: Personalize marketing to reach mobile-ad-friendly consumers
NEW YORK – Executives from Ford Motor and Facebook at the Mobile Marketing Association’s SM2 Innovation Summit said marketers must expand their mobile presence to better relate to consumers personally.
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Hasbro exec: Marketers adhering to traditional patterns court trouble in mobile era
NEW YORK – A Hasbro executive at the Mobile Marketing Association’s SM2 Innovation Summit said the key to marketing to mobile users is reacting to human behavior, not to trends, keeping in mind that individuals have the power to control their media consumption.
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