Burger King’s self-serve ads set stage for bigger mobile commitment
Five Burger King locations are serving as the testing ground for a new self-serve mobile ad platform enabling the brand to create, deploy and measure geotargeted rich media mobile ads by itself.
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Old Navy, L’Oreal drive mobile video relevancy with enhanced targeting
Old Navy, L’Oreal Paris, Kraft Foods and Mondelez are leading the way when it comes to taking a more targeted approach to mobile video as the launch partners for a new solution that delivers pre-roll ads to specific audiences.
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BIC uses mobile crowdsourcing to create a universal typeface
BIC celebrates its most popular writing instrument, the Cristal ballpoint, with the creation of an experimental digital hub designed to combine the world’s different styles of handwriting into a single typeface through user input via smartphone or tablet touchscreen.
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BlackBerry’s QNX showcases connected car of future in automotive push
A Canadian automotive supplier group recently unveiled an advanced connected vehicle that includes on-board technology such as hand gesture recognition, an alcohol sensor and a fleet communication system.
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