How HSN is targeting Hispanics on mobile to gain a competitive edge
HSN’s innovative Univision partnership to reach Hispanic consumers via a mix of content and commerce across channels recently came out of beta, with mobile driving 60 percent of the awareness for the effort.
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Coca-Cola bottles turn musical when on-pack lyrics are scanned
Coca-Cola has a new campaign in China that puts lines from popular songs on bottles of soda, allowing for on-demand access to content and creating a shareable experience via popular social application WeChat.
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Golfshot leverages Facebook to drive downloads for new freemium app
Golfshot, a GPS-based course management, scoring and golf instruction application, leveraged Facebook to support a new freemium business model, resulting in more than one million downloads.
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Harrods expands Summer Beauty Festival reach via magazine app tie-in
London department store Harrods is putting beauty in the “hands of the app holder” with digital content on its branded magazine application to support its month-long, in-store cosmetic event series.
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