Automakers inch ahead in mobile creative despite technological challenges
NEW YORK — While many marketers continue to struggle in syncing up compelling mobile creative with new types of ad units, automakers are staying a step ahead of the competition, according to a Mindshare executive at the 2014 IAB Mobile Marketplace.
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Oscar Mayer taps iBeacons, geo-targeting to boost shopper marketing
Mobile is giving the shopper marketing program for Kraft Foods’ Oscar Mayer Deli Fresh brand a boost via geo-targeting, in-store ads and iBeacon-delivered mobile alerts as part of a campaign to support several new Deli Fresh flavors.
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IAB exec: Millennial Hispanics will fuel next-generation mobile marketing
NEW YORK —Univision and Interactive Advertising Bureau executives at the 2014 IAB Mobile Marketplace gave a sneak peek at some new research that could unlock marketing opportunities with millennial Hispanics.
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Reaching college students on mobile requires innovation
Attracting the attention of the hands-on, mobile student is a creative task many brands struggle to connect with.
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Mobile Minutes: Twitter, Amazon, Lenovo, Qualcomm
Today in mobile marketing — Twitter to acquire Android lockscreen app Cover; Amazon debuts ‘Dash’ stick for scanning, adding groceries to AmazonFresh; Lenovo buys mobile, 3G, LTE technology patent portfolio; Qualcomm adds fastest ever 64-bit Snapdragon mobile chip.
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