Burberry’s internal harmony paves path for Chris Bailey CEO transition
British apparel and accessories brand Burberry’s soon-to-be CEO Christopher Bailey has triggered doubts owing to his creative background, but his collegial relationship with departing company boss Angela Ahrendts and extensive credentials should nullify the skepticism.
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Ferragamo brings Hollywood gala to large audience via pop-up shop
Italian footwear label Salvatore Ferragamo is enhancing its support of the Wallis Annenberg Center for Performing Arts inaugural gala Oct. 17 with an exclusive line of accessories to be unveiled at a pop-up shop in the Beverly Hills, CA-based center’s Grand Hall.
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Mercedes plugs two mobile ads on The Cut to test model popularity
German automaker Mercedes-Benz USA is generating awareness for S-Class and C-Class models through a trifecta mobile advertisement found on New York Magazine’s The Cut site.
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Cartier’s high-jewelry video inspires by exploring brand journey
French jeweler Cartier is exploring its high-jewelry collection through an immersive social video that takes enthusiasts on an animated adventure meant to symbolize the brand’s creative journey.
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Bentley teams up with Harper’s Bazaar to magnify Continental model campaign
British automaker Bentley Motors is refining the campaign scope for its new Continental model by sponsoring Harper’s Bazaar’s Bazaar Art supplement that goes behind-the-scenes of the campaign’s production.
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Calvin Klein, Ralph Lauren pique homeware interest in latest Architectural Digest
Calvin Klein, Ralph Lauren and Giorgio Armani took prominent pages in the November issue of Condé Nast’s Architectural Digest to stand out among the habitual home design brands found within the shelter publication.
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Crocodile skin, Richemont, LVMH and Ralph Lauren – News briefs
Today in luxury marketing – Crocodile bites show why your Birkin bag is so expensive; Change Capital bids for Richemont’s Lancel; LVMH looks to buy, cultivate young designers; Ralph Lauren faces student backlash.
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What your service provider is not telling you about new TCPA rules for SMS/MMS marketing
Many “Armageddon dates” have come and gone. Millennial computer clocks. Mayan calendars. Oct. 16, 2013. Without an action plan, this date could become Judgment Day for your existing SMS/MMS programs and opt-in databases.
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