ROI of events exceeds all other marketing initiatives: report
Eighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.
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Top 10 automotive brand efforts of H1
Luxury automotive brands found innovative ways to engage consumers both in-person and online in the first half of 2014.
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Luxury Retail Summit 2014 New York Sept. 9: MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, WSJ., ForbesLife, Bloomberg Pursuits, Wealth-X, Eleven James, Crest and Co.
Registration is open for the Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 with speakers from MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and researchers. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Condé Nast looks to entertain with new centralized video platform
Condé Nast Entertainment, the publishing house’s division responsible for film and video content, is looking to go viral with a new curated platform.
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Christie’s sees half-year sales rise 23pc to $3.6B
Christie’s International is enjoying a surging art market, netting more than $10 million for each of 51 works of art in the first half of 2014.
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Belstaff reveals rebellious nature in female film series
British apparel and accessories label Belstaff is highlighting its own adventurous side with a series of four films produced in partnership with BlackBook magazine.
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Donna Karan launches microsite to highlight history of fragrance collection
U.S. label Donna Karan has created a microsite to highlight Cashmere Mist, a fragrance collection within the brand.
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Mercedes-Benz hands off Instagram control with photo passes
Mercedes-Benz USA is injecting fresh perspectives into its Instagram feed by allowing social influencers, journalists and team members to curate content for the account for certain designated periods.
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Symthson celebrates history of travel to educate consumers
British leather goods maker Symthson is sending all of the brand’s newsletter subscribers an email featuring its blog post on the history of travel.
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Maserati and Zenga take international tour to promote limited-edition vehicle
Italian automaker Maserati is continuing its collaboration with Italian fashion house Ermenegildo Zenga to celebrate the launch of the Quattroporte Zenga Limited-Edition.
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Trump, Valentino, fashion magazines and BMW – News briefs
Today in luxury marketing – Trump Plaza to close, costing Atlantic City 1,000 jobs; Valentino Garavani releasing book with Assouline; Fashion magazines are missing the mark with shoppable content; BMW to recall 1.6 million cars on concerns over Takata air bags.
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