Maybelline uncaps Facebook engagement via full-screen ads featuring eyeliner tutorials
Maybelline is targeting Facebook users likely to be interested in its cosmetics via a series of ads that expand into a full-screen experience showcasing tutorials for different eyeliner looks after clicking.
Please click here to read the entire story on Mobile Marketer

Absolut spins musical VR experience that reimagines nightlife
Pernod Ricard USA’s Absolut Labs is extending the reach of the vodka brand’s millennial-geared Absolut Nights campaign by teaming up with electronic dance music producer deadmau5 for a mobile application and virtual reality experience.
Please click here to read the entire story on Mobile Marketer

Verizon goes full throttle with mobile for go90 reality series
Verizon is further disrupting traditional television programming by betting completely on mobile for its new competitive reality series, which will air on go90, be promoted by a mobile-only ad campaign and include calls-to-action via social and mobile platforms.
Please click here to read the entire story on Mobile Marketer

UFC fights content dilution with modern trading cards
Mixed martial arts league Ultimate Fighting Championship has created a way for fans to get in on the action through digital trading cards that are designed for a modern age via a mobile application.
Please click here to read the entire story on Mobile Marketer

Click here to sign up for Mobile Marketer for free