Click here to subscribe to Mobile Marketer for free 

Marketers size up in-app messaging to retain and monetize customers
Marketers have been slow to embrace in-app messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result.
Please click here to read the entire story on Mobile Marketer

KFC’s Hot Bucket Challenge mobile game sees 66pc completion rate
Kentucky Fried Chicken Indonesia added some sizzle to customer engagement on social media by rolling out a virtual Hot Bucket Challenge on Twitter and Facebook that saw 66 percent of players complete the game.
Please click here to read the entire story on Mobile Marketer

Talenti Gelato serves ice cream lovers a unique mobile app experience
Talenti Gelato recently launched a unique mobile platform that scans social media users’ content and creates a personalized ice cream flavor based off of their posts that could become a real product.
Please click here to read the entire story on Mobile Marketer

San Antonio targets travelers with interactive selfie campaign and 67pc engage
The San Antonio Convention & Visitors Bureau is running a rich media mobile ad this summer that enables consumers to experience the city through an interactive selfie feature and, midway through the campaign, 67 percent have taken a secondary action.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free