Mobile marketers consider vertical video and its challenges
Videos in a vertical aspect ratio are becoming a common sight on mobile due to new social platforms in this format such as Snapchat, Periscope, Meerkat and Facebook, and marketers should learn to adapt to the upright content within their omnichannel approach without leaving the traditional approach behind.
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Mondelez uncaps sequential content delivery on mobile for seamless advertising
Mondelez International’s Honey Maid brand is tapping a content sequencing platform to automate and optimize its marketing efforts, as well as serialize branded material delivery to reach consumers’ smartphones in the right order.
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Forbes blends LinkedIn, Tinder formats in exclusive mobile networking community
Forbes Media is bringing its Under 30 community together in an exclusive LinkedIn-type mobile application that uses Tinder technology in an attempt to legitimize the editorial feature and drive engagement with the millennial demographic.
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Adidas laces up mobile fitness push with Runtastic acquisition
Adidas is widening its mobile scope by adding the Runtastic application to its repertoire, a move that will likely put it in competition with Nike in the GPS fitness tracking sector.
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