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Marketers embrace hackathons to drive mobile software offerings
Marketers know that consumers love mobile applications, but realize it can be a significant undertaking to develop an app that is not simply another me-too offering. Which is where hackathons and app contents can help.
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Quaker Oats relies on mobile to build brand awareness
Quaker Oats is putting mobile at the center of its latest initiative that aims to drive brand awareness and engage with consumers on a deeper level.
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MLB revamps apps for fan engagement
Major League Baseball has updated its line of at-home and in-stadium mobile applications to keep sports fans plugged in all season.
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Academy of Country Music banks on mobile, social for fan engagement
The Academy of Country Music is using a slew of mobile and digital efforts to keep viewers engaged during the upcoming ACM Awards.
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