Louis Vuitton hypes runway show via all-digital travel campaign
French label Louis Vuitton is creating buzz for its upcoming Shanghai fashion show via an all-digital initiative that follows a photographer from the brand’s base in Paris to the show’s set.
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St. Regis ups exclusivity with Jean Paul Gaultier package
Starwood Hotels & Resorts’ St. Regis brand is giving its loyalty members the chance to attend a private Bastille Day event to honor French fashion designer Jean Paul Gaultier.
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Mandalay Bay brings focus to mobile, social via site redesign
Mandalay Bay Resort and Casino, Las Vegas, retooled its Web site for the first time in six years to create a tablet-friendly touch point for its consumers and to engage users deeper in its rebranding campaign.
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Is Facebook opening a privacy can of worms with ads targeted by app use?
As Facebook continues to ramp up its mobile advertising strategy, it is reportedly readying a new offering that will enable marketers to target consumers based on the applications they use. The move could be lucrative for Facebook, although it may have some privacy implications.
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Is Apple missing the boat with mobile payments?
Mobile payments are growing quickly and yet one of mobile’s biggest players – Apple – is not taking a leadership role, at least not yet.
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Louis Vuitton, Burberry, Hugo Boss and luxury real estate – News briefs
Today in luxury marketing – Kusama retrospective is new exhibit for an old idea; Burberry slowdown spurs luxury goods wobble; Hugo Boss bolsters core brand; Developers eyeing luxury London homes are ‘late to the party.’
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Can BlackBerry exploit its own distinctive market for mobile ad inventory?
Exploring a potential way back to dominance for the BlackBerry through increased digital advertising revenues.
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