Armani touts brand personality in latest eyewear campaign
Italian fashion house Giorgio Armani is pushing brand lifestyle and its eyewear in the latest installment of its “Frames of Life” campaign that brings together the stories of five young characters.
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Top 10 luxury brand social media marketers of Q1
Luxury marketers triggered conversations about new collections and brand milestones during the first quarter of 2013 through strategic social media campaigns.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Audi, BMW dominate in Brazil’s digital arena
The number of Internet searches in Brazil for luxury automotive brands rose 68 percent in 2012 with Audi, BMW, Mercedes-Benz and Range Rover in the lead, according to a new report from Digital Luxury Group.
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Brands must radiate emotion through imagery: Ogilvy exec
SAN FRANCISCO – Brands must radiate emotion through imagery to stay relevant in an image-driven society, according to an Ogilvy executive at the ad:tech San Francisco 2013 conference.
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Consumer reaction shapes successful marketing campaigns: ad:tech speaker
SAN FRANCISCO – Marketers should craft advertising campaigns with their target consumer’s reaction and emotions at the forefront, according to a brand marketing executive at the ad:tech San Francisco 2013 conference.
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Luxury marketers boost consumer engagement via Robb Report tablet edition
The diverse set of advertisers in Robb Report’s April tablet edition suggests that luxury brands across all categories are looking to up mobile engagement with their target audience.
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Richemont, Nordstrom, Bentley and BMW – News briefs
Today in luxury marketing – Richemont takes down 2,700 counterfeit sites; Nordstrom launches first work from Mekanism; Inside luxury: Why handcrafted work still matters in Bentley’s new Flying Spur; BMW sets monthly sales record with 3pc increase.
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Battlefield mobile: Twitter Cards versus Facebook Home
It is already old news that mobile is the future, with some predicting that usage will overtake desktop as soon as next year. The platforms, brands and publishers that crack the code will thrive, and those that do not will perish.
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