Louis Vuitton ramps up social media, mobile engagement efforts
NEW YORK – Luxury icon Louis Vuitton is accelerating efforts to engage fans via social media and streaming video on mobile phones.
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Luxury hotels must reposition themselves for Gen Y: panelist
NEW YORK – Luxury hotels must redefine their core experiences and value propositions to attract Generation Y consumers, according to a Starwood exec.
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High-end brands tapping video should be distinctive, not desperate
High-end brands tapping online video to bolster their cachet with consumers on the Internet should remember not to lose their mystique, said author Kevin Nalty.
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Mobile bar code scanning up 700pc since January: Scanbuy study
A Scanbuy study found that mobile bar code scanning is up 700 percent from the beginning of the year, with more people performing scans in a single month than all of 2009 combined.
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Ifeelgoods partners with Facebook to offer credits as ecommerce incentive
Ifeelgoods has partnered with retailers to offer consumers Facebook Credits when shopping online in order to drive sales and increase customer engagement and loyalty.
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Prada, Lamborghini and cause marketing – News briefs
Today in luxury marketing – Prada shuts down runway rumors; Lamborghini releases fifth teaser as Paris debut rapidly approaches.
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