Saks sponsors special issue of W magazine for immersion in art world
Department store chain Saks Fifth Avenue is sponsoring Condé Nast-owned W magazine’s upcoming stand-alone special issue W:Art.
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Harrods eases gift registries with new online portal
British department store Harrods has expanded its gift registry services to an online environment to ease the gift buying process for consumers.
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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
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Gucci looks to boost fragrance sales with Chime for Change tie-in
Italian fashion label Gucci is incentivizing purchases for its fragrance range to spur donations that will benefit the mission of its Chime for Change charity initiative.
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The Ritz-Carlton accelerates expansion push for 2016
The Ritz-Carlton Hotel Company is focusing on the Middle East and Asia-Pacific as it pursues the 100-property milestone.
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Rising NoMad district commands strong residential prices
New luxury development projects in the NoMad, north of Madison Square Park, district of Manhattan indicate that the once-overlooked neighborhood is on the rise as other areas become squeezed.
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Ferrari appeals to thrill-seekers at Aviation Summit
Italian automaker Ferrari will be showcased at the 2014 Aviation Summit Oct. 31 through Nov. 2 in Palm Springs, CA, for a Dream Racing event.
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Louis Vuitton highlights range of campaign through split mobile ad
French leather goods house Louis Vuitton is increasing the amount of campaign images consumers are exposed to with an advertisement on Women’s Wear Daily’s mobile Web site.
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Nordstrom, luxury travel, Waldorf Astoria and British luxury – News briefs
Today in luxury marketing – Nordstrom keeps pace with the consumer; Piling on the luxury; Dutch decadence at Waldorf Astoria Amsterdam; David Beckham and Prince George give our luxury brands a helping hand.
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Focusing on the marketing opportunity with brand utility in mobile
Studies and heat maps have adequately demonstrated that the advertisement gets ignored for the most part and that even hyper-targeted and relevant messaging has a small conversion or click-through rate.
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