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Lindt’s social giveaways get consumers hooked on new product
Lindt Chocolate is enticing autumn fans early as the summer comes to an end with activity recommendations accompanied by alluring fall-themed images on Instagram, with a series of contests on Pinterest, Facebook and Twitter promoting its new pumpkin-flavored product.
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Old El Paso’s promoted videos on Pinterest yield 4x ad memorability
Old El Paso was one of the first marketers to leverage Pinterest’s Promoted Video unit by targeting food enthusiasts with a simple recipe and animating the preview as they scrolled back and forth, resulting in four times more memorability than a non-video ad.
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Baxter of California joins facts and comedy with new video series
Men’s grooming brand Baxter of California is appealing to young consumers with an educational social video series that taps satire and famous comedians to answer men’s questions on grooming with an accompanying informational digital hub.
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