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Kia doubles social media engagement at 47pc of the cost
Kia Motors doubled the impact of its social media marketing at less than half the cost by targeting paid posts to social media users who were most likely to engage with the content.
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Platform Pulse: The week’s mobile news from Twitter, Facebook Messenger and Google Now
In Mobile Marketer’s latest assessment of the platform news that matters for mobile marketers, Twitter’s partnership with Google’s DoubleClick should be on the radar for any brand active on social media while Facebook’s introduction of video calling on Messenger points to the company’s aspirations to build a messaging powerhouse.
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Heineken uncaps augmented reality app for closer look at sustainability
Heineken is tapping augmented reality mobile application Blippar for a new digital campaign that offers consumers a look at beer’s ingredients while stirring up interest in sustainability matters by asking users to snap a photo of a Heineken bottle to unlock exclusive content and create selfies to share across social media.
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Chobani creates original score for emotional advertising on social media
Greek yogurt brand Chobani is rolling out the Love This Life campaign, which features short film-type ads throughout social media and leverages consumers’ draw to narrative and emotional content to further instill an authentic all-natural brand image.
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Mobile marketers must think globally by measuring behavior, not regions: report
Mobile marketers should not follow the same rules as more traditional integrated marketing departments who divide the world into clusters based on geography, but should apply learnings from across global markets to measure behavior rather than pre-defined regions, according to a new report from Fetch.
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