Kering, Galeries Lafayette join Paris solidarity alliance
In the continuing aftermath of Paris’ Nov. 13 attacks, brands and consumers alike are showing their solidarity by declaring #ParisWeLoveYou.
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Van Cleef & Arpels, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
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CFDA taps BCG to explore fashion show’s role today
The Council of Fashion Designers of America is looking to find a solution for what many in the industry find to be a “broken system”—the fashion show.
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Baume & Mercier makes Christmas gift giving a game
Swiss watchmaker Baume & Mercier is testing consumers’ reflexes in a holiday-themed game.
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Mercedes-Benz joins “StyleMakers” with sponsored content
German automaker Mercedes-Benz is fine-tuning its image by examining “Passion, Curiosity, Necessity” through sponsored content.
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Faltering economy brings real estate market down with it
For the first time in three years, luxury home prices fell in the third quarter, according to a new report by real estate brokerage firm Redfin.
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Visa introduces token service to top off mcommerce’s fruitful year
Visa is collaborating with United Overseas Bank to roll out its first tokenization service in Asia Pacific, underscoring the need for enhanced digital security as mobile payments cement their top status in the world of commerce.
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Burberry, Jaguar, Starwood and Bally – Live news
Luxury Daily’s live news updates from Dec. 15 – Burberry diversifies spring advertising with 40-image campaign; Jaguar shows dedication to electric vehicles with Formula E race team; Starwood names new CEO amid Marriott acquisition; Bally tours the snow globe to share gift ideas.
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Prada, luxury candles, Galeries Lafayette and Tesla – News briefs
Today in luxury marketing – Prada makes adjustments amid slow sales; What ignited our burning desire for luxury candles; Nicolas Houzé’s strategy for the future of Galeries Lafayette; Tesla in stand-off over lithium supply.
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Transforming mobile advertising into mobile customer care
A recent survey found that 73 percent of brands think they care for consumers, while only 36 percent of consumers agree, highlighting a major, yet easily avoidable, problem in the consumer/brand relationship.
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