Is artificial intelligence smartphone marketing’s salvation or its undoing?
While artificial intelligence has the potential to enhance the smartphone’s role as a marketing platform through highly relevant one-to-one services, it could also eliminate the need for a phone to enable engagements as the technology evolves.
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Coca-Cola uncaps Snapchat-enabled promotional tactics celebrating Captain America film release
Coca-Cola took advantage of the frenzy surrounding the premiere of Marvel’s latest blockbuster, Captain America: Civil War, by hosting fan screenings around the United States and hiring social influencers to conduct live reports on Snapchat while promoting its products.
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GE’s expanded presence on IFTTT signals heavier push for IoT devices
GE Appliances is cementing its status as a mobile-first appliance manufacturer by rolling out three new channels on the IFTTT application, suggesting its IoT-focused ploy will fuel more consumers to adopt smart home technology.
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Toms drives home the impact of its donations through VR
Footwear manufacturer Toms is driving home the impact of its donation policy in which the brand gives away a pair of shoes for every pair purchased through a virtual reality push in partnership with AT&T that follows the effect of the charitable project.
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