Luxury brands get on board with breast cancer awareness
During the month of October, a bevy of luxury brands have taken up the cause of breast cancer awareness, but are these campaigns truly effective?
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Fragrance campaigns will falter if brands skimp on quality juice
Fragrance marketing, in many ways, has the most abstract campaign potential because a featured scent is hard to capture with traditional and digital forms of advertising.
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Neiman Marcus gives access to one-of-a-kind experiences with Christmas Book
Department store chain Neiman Marcus is looking to provide unique experiences to its loyal consumers through its 2014 Christmas Book.
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Wheels Up collaborates with Four Hundred for private concierge services
Private aviation company Wheels Up is partnering with lifestyle management firm Four Hundred to create a concierge program.
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Hugo Boss touts fall/winter menswear collection on Details via mobile ad
German label Hugo Boss chose Details magazine’s mobile Web site to showcase its fall/winter 2014 collection through several advertisements.
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Ralph Lauren, Fendi push homewares in Architectural Digest’s October edition
Fashion brands such as Ralph Lauren and Fendi turned to Architectural Digest’s October issue to show that their interior products are also made of “brilliant design.”
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Moschino, Zegna, Bentley and Porsche – Lives news
Luxury Daily’s live news from Oct. 9 – Moschino taps Coca-Cola for novelty items; Zegna highlights astronomical inspiration in Harrods windows; Bentley escalates awareness of Vertu partnership; Porsche builds brand community, showcases model history; Sotheby’s heightens lifestyle angle in marketing for luxury home; DVF shares life journey in memoir.
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