How to create in-app ads with impact
As mobile application usage continues to grow, marketers are pouring more money into in-app advertising. However, while in-app ads can provide some important benefits to brands, they may not be the best option in all cases.
Please click here to read the entire story on Mobile Marketer

Warner Bros. exec: UltraViolet is a big initiative
A Warner Bros. executive speaking at Mobile Marketer’s webinar yesterday said that the company is making UltraViolet a priority and letting consumers stream and download entertainment content to any device.
Please click here to read the entire story on Mobile Marketer

Johnson & Johnson rolls out mobile site to inform, connect nurses
Johnson & Johnson is celebrating its 10 year anniversary of the Campaign for Nursing’s Future via a new mobile site that aims to inform, connect and educate current and prospective nurses across the country.
Please click here to read the entire story on Mobile Marketer

Google prevails in Java patent-infringement allegations; copyrights issue still undecided
In a significant victory for Google, a jury earlier this week said the company did not infringe any of Oracle’s patents in its creation of the Android mobile operating system.
Please click here to read the entire story on Mobile Marketer

IPhone makes up 15pc of impressions: study
Apple’s iPhone is the leading smartphone by impressions, representing 15.1 percent of impressions, according to Millennial Media’s most recent report.
Please click here to read the entire story on Mobile Marketer

Magellan Jets app uses real-time availability, electronic contracts – Luxury Daily
Luxury Daily today – Magellan Jets app uses real-time availability, electronic contracts; Chanel, BMW excel in global branding, local customization: study.
Please click here to read the entire story on Mobile Marketer

Have a safe, relaxing Memorial Day weekend
Mobile Marketer will not publish on Monday, May 28, in observance of Memorial Day. Thanks to all veterans for your service to our country.
Please click here to read the entire story on Mobile Marketer

The correct way to implement QR codes
No, this is not just another rambling piece about why QR codes do not work.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer