How Starbucks, Target are getting millennial mom marketing right
Millennial moms are a lucrative demographic for mobile marketers, but brands need to shift from pushing aggressive coupons and offers to using more content-heavy strategies to win over this group.
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Mobile’s rapid evolution is far from over: comScore
Consumer behavior is significantly shifting from traditional to digital media, with 2013 marking the first time mobile usage surpassed desktop, according to a new report from comScore.
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DAA creative guidelines aim for more consistent privacy experiences on mobile
In a potentially big step toward providing a more consistent privacy experience for consumers on mobile, the Digital Advertising Alliance today is issuing guidelines for how to display its icon on mobile platforms.
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The Knot triggers wedding inspiration via local app features
Bridal destination The Knot is rolling out an update to an application launched earlier this year that helps brides map out their weddings with local resources.
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