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How Snapchat rode marketing to the biggest IPO valuation since Facebook – Mobile Marketer

Author

Staff reports

Published

Feb. 6, 2017

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How Snapchat rode marketing to the biggest IPO valuation since Facebook
Last week, Evan Spiegel and co. announced that Snap Inc. has finally filed for an initial public offering, and market analysts have since been postulating on how much of its prospective $25 billion valuation can be attributed to advertising.
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Pizza Hut targets lucrative mobile customers with football video campaign
Pizza Hut debuted a social video series combining pizza delivery with football on a day that routinely sees the majority of orders come through mobile.
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A&W Restaurants spoof Academy Awards with a social media contest
A&W Restaurants is joining in on the headed social conversation involving this month’s Academy Awards with a social media promotion that encourages users to share themed spoofs of popular movie titles.
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