How Mini optimized disruption and brand storytelling with virtual reality
NEW YORK – A Mini executive at the 2016 IAB Mobile Marketplace advised marketers to leverage virtual reality in a way that forces distracted consumers to focus on branded content, highlighting the vehicle manufacturer’s own reliance on cross-partnerships and innovative storytelling for previous campaigns.
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Ad blocking’s rise reveals what marketers are getting wrong: Bank of America exec
NEW YORK – Bank of America is steering away from an outdated, interruptive ad experience by connecting with consumers on social media, bringing valuable content to ongoing conversations, according to a company executive at the 2016 IAB Mobile Marketplace.
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Sherwin-Williams finds the right shade of social promotional tactics
NEW YORK – Two Deutsch executives at the 2016 IAB Mobile Marketplace discussed their client Sherwin-Williams’ mastery of social media strategy as a means of inserting the brand into ongoing conversations by identifying target demographics and rolling out valuable, instructional content.
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Programmatic’s, native video’s acceptance grows among marketers: Shazam exec
NEW YORK – Marketers interested in providing valuable experiences on mobile are embracing programmatic and native video in growing numbers, according to a Shazam executive at the 2016 IAB Mobile Marketplace.
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