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How Instagram is fueling Web design
Instagram is proving to be a shining star for brands to tie together mobile and social marketing efforts. Companies such as Taco Bell, Urban Outfitters and Chobani are tapping into this opportunity to make Instagram content prominent on their Web sites.
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Build-A-Bear Workshop achieves 58.7pc Passbook download rate via recent mobile campaign
Build-A-Bear Workshop recently leveraged Passbook’s location-enabled push notification feature and drove consumers to its stores to claim a promotional offer.
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Wall Street Journal drives subscriptions via mobile
The Wall Street Journal is turning to mobile advertising to increase subscriptions for its print, online, smartphone and tablet editions.
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Dove boasts product awareness through multichannel mobile campaign
Unilever’s Dove is going all out to convert women to try its body wash products with a campaign that marries mobile, social, games and video.
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