Hogan by Karl Lagerfeld uses app for portable lookbook
While designer Karl Lagerfeld’s new Hogan line is drawing eyeballs with a mobile application that includes product information, campaign images, personal sketches and an interview with the man himself, the app does little to build brand affinity or drive transactions.
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Marc Jacobs taps into consumer-curated content for holiday campaign
Fashion house Marc Jacobs is trying to connect with consumers through its MarcFam campaign that encourages consumers to share images and videos of their holiday experiences with a chance to receive branded prizes.
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Hugo Boss strives for lifestyle position through dedicated video initiative
German apparel and accessories label Hugo Boss is aiming for brand affinity through the newly-launched Hugo Boss Talk, an online video initiative that uses celebrities to associate the brand with fashion and lifestyle.
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Ritz-Carlton bolsters corporate social responsibility through America’s Promise Alliance partnership
The Ritz-Carlton Hotel Co. is partnering with America’s Promise Alliance to help decrease high school drop-out rates through a number of sponsored events in 2012.
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Success of in-stream video ads points to mobile as brand builder
In-stream video ads, which appear as a commercial break in full episodes or before video clips, outperformed online ads and were strong across a number of categories in the third quarter, according to new data from Rhythm NewMedia.
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Valentino, Balenciaga, John Varvatos and Moncler – News briefs
Today in luxury marketing – Jaw-dropping new app: Valentino builds an online museum; Balenciaga casts two unknown models for the Spring campaign; Check out John Varvatos eyewear; Moncler to launch sunglasses with Mykita.
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Mobile Marketer’s Classic Guide to Mobile Commerce
Targeting retailers, mobile marketers and service providers, Mobile Marketer’s Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.
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