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Hilton injects spontaneity into guests’ stays via beacon-enabled mobile guides
Hilton is enabling its hotel guests to receive insider tips on resort amenities, places of interest and various activities by leveraging a new in-application Fun Finder travel guide, which uses Wi-Fi, GPS technology and beacons to provide on-site recommendations based on users’ preferences.
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Paid search spend on digital assistants to skyrocket 3000pc by 2021: report
As use of digital assistants such as Siri and Cortana grows, a new advertising opportunity is emerging, with marketers expected to spend $12B for paid search on these platforms by 2021, up more than 3,000 from the estimated spend in 2016, according to a new report from Juniper Research.
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Orange Leaf swaps AR coloring sheet for charitable donations
Orange Leaf Frozen Yogurt is inviting customers to donate $1 to nonprofit No Kid Hungry in exchange for its mascot-themed augmented reality coloring sheet pin up, showcasing how brands can leverage mobile technology to complement corporate social responsibility efforts.
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Crate and Barrel addresses mobile growth with Web concierge service
Crate and Barrel unveils a new Web experience today, enabling shoppers to chat with associates and receive links to products in an attempt to better take advantage of the growth in mobile traffic.
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