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Heyday for hashtags has passed for marketers
When it comes to social media marketing, brands still frequently focus on curated hashtags to support a campaign and engage users even though there is little impact – and even sometimes, a negative one – on performance.
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Apple Music attracts new advertising dollars to streaming music: report
As the free trial period ends this week for the first Apple Music subscribers, the streaming service is attracting big brand advertisers, some that have not been in this space before, according to a new report from Xappmedia.
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Arm & Hammer unwraps holiday engagement via scannable receipt promotion
Church & Dwight Co.’s Arm & Hammer brand is leveraging mobile for a holiday promotion by asking consumers to purchase boxes of baking soda, snap a photo of their receipt with their smartphones and text it to a designated number to receive a complimentary Martha Stewart recipe booklet.
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Foot Locker dares NBA player to score or perform twitter-generated challenges
Foot Locker is leveraging a combination of social media contests, celebrity ambassadors and challenges in a unique campaign in which Twitter users share dares for a big name basketball player, showcasing how marketers can stand out amid an onslaught of content on social channels.
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