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Do affluents value loyalty and rewards programs?
When it comes to luxury marketers, properly rewarding a loyal customer without damaging the brand image could be challenging.
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Harrods taps Predictix for cost-effective inventory control
Harrods is polishing its merchandising and buying strategy by using a new software that helps retailers effectively plan inventory each season.
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Understanding cultural differences key for global marketing
Most luxury brands have trouble finding the happy medium between personalizing advertising while at the same time reaching a large enough audience to reap the most benefits.
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Armani expands reach of collection with live-streaming fashion show
Armani is expanding the reach of its fashion show for the Fall/Winter 2011-2012 men’s collection by streaming it live online on Jan. 18.
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Hermes showcases emblematic Cape Cod watch in iPhone app
Hermes uses the iPhone’s unique accelerometer feature to showcase its Cape Cod watch’s Grandes Heueres mechanism in a new application.
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Ritz Carlton, Audi and Tiffany & Co – News Briefs
Today in luxury marketing – The Ritz-Carlton opens new hotel in the Dubai International Financial Center; Audi uses Super Bowl commercial to launch A8; Tiffany & Co. has strong holiday sales growth.
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Editorial calendar 2011 for Luxury Daily
Here’s the 2011 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily and its sibling publications.
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