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Heineken courts millennials with strategic mix of mobile, draft technology
Heineken is brewing up a strategic mixture of mobile and draft technology to help the brand grab the attention of craft beer fans and drive sales.
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FedEx’s Fast Talker remains relevant in era of instant gratification
Mobile-savvy consumers’ desire for speed and convenience makes FedEx’s iconic Fast Talker campaign from the early 1980s relevant today with a few tweaks, even if the demand for overnight delivery has waned.
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Coca-Cola exec underscores importance of partnerships for innovation
NEW YORK – A Coca-Cola executive at the Global Mobile Internet Conference New York 2015 detailed how its development and marketing of its fitness wearable was made possible through multiple partnerships.
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McNeil Consumer Healthcare’s app helps users manage cold symptoms
McNeil Consumer Healthcare launched a mobile application that takes the guesswork out of managing colds, the flu and allergies by leveraging data to more simply identify and manage symptoms.
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Microsoft touts retailing image with traffic-driving mobile campaign
Microsoft is leveraging the power of mobile to drive traffic to its retail stores and bolster its image as a retail brand as well as a software maker.
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