Harrods continues fashion authority dominance via mobile magazine
British department store Harrods is continuing to position itself as not only a purveyor of high-end goods but an authority of the luxury lifestyle by developing a mobile application for its highly-circulated Harrods Magazine.
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Saks steps up in-store experience, customer interaction via technology boost
Department store chain Saks Fifth Avenue is implementing a new software suite with the goal of raising profits by sharing business information seamlessly through all operations departments.
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BMW shakes up radio advertising via Spotify placement
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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Celebrity Cruises continues digital push in New York Times front-page panel ad
Celebrity Cruises is using highly-visible front-page panel ad space on The New York Times Web site to advertise its European cruise itineraries to affluent consumers.
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The evolution of luxury radio marketing
Due to Internet and mobile radio service providers as well as satellite radio’s increase in popularity, luxury marketers are reinventing the idea of radio marketing.
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Dior, Vivienne Westwood, Chanel and luxury hotels – News briefs
Luxury Daily today – Dior launching ‘Stars in Dior’; Vivienne Westwood designed some Easter eggs; Chanel opens second fragrance counter at Bloomingdale’s; Luxury hotels boast rooms, at a price.
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This is the year of mobile advertising
Although traditional mediums might be struggling to keep advertisers’ budgets in their pockets, mobile advertising has already taken off stealing big spends from other forms of advertising.
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