Fashion critic musical chairs symbolic of New York Times’ rebranding efforts
In recent months, well-respected fashion journalists working for top publications have been involved in a sort of musical chairs as positions have been left for new opportunities, both personal and professional, but will the shuffling affect how luxury apparel and accessories is covered?
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Kering positions itself as sustainability leader with conference speaking engagement
Luxury conglomerate Kering will speak at the third Copenhagen Fashion Summit on sustainability to highlight its work.
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Saks enlists celebrity stylist to showcase contemporary collection
Department store chain Saks Fifth Avenue is collaborating with fashion stylist Erin Walsh on a campaign for its contemporary lines that will run through March until May.
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XOJet clarifies brand voice via five rules of command
Private aviation company XOJet is reframing its brand image with a client-first campaign led by a Web site redesign and five brand rules of command.
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Dolce & Gabbana tutorializes new lipstick to capitalize on range of moods
Italian fashion house Dolce & Gabbana is introducing enthusiasts to its new lipstick formula with a digital campaign that promotes the one product’s appeal rather than an entire branded look.
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Hang w/ enhances the impact of celebrity ambassadors
Social media application Hang w/ aims to increase the reliability of brand ambassadors through live-streaming consumer interactions.
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Fendi commissions baguette artwork for Munich store opening
Italian atelier Fendi is adding art appeal to its Munich store opening with a Baguette designed by Japanese painter Hiroshi Senju.
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Cartier examines panther motif origins via fragrance promotion
French jewelry maison Cartier is expanding its women’s fragrance collection with the introduction of its latest scent La Panthère.
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Fairmont Hotels unearths array of anniversaries to stoke traffic
Fairmont Hotels and Resorts is seeking to rejuvenate its North American properties with various anniversary celebrations.
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LVMH, Bentley, China and Porsche Design – News briefs
Today in luxury marketing – Luxury giants flex their muscle to lock down prime window space; Bentley teases ultra-luxury SUV; Samsonite confident worst of China’s luxury crackdown is past; Porsche Design sales gain 10 percent.
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How messaging apps can monetize their platforms
As the messaging application market has rapidly exploded, monetization has been making headlines. Take the Facebook and WhatsApp acquisition news – what was the main focus on the analyst call? Monetization.
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