35pc of LinkedIn members plan to buy vehicle in six months: LinkedIn
Social networking platform LinkedIn is cementing itself as a desirable place for automakers since 35 percent of its users plan to buy a car in the next half year, according to a new report by LinkedIn.
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Mulberry bolsters ecommerce with Web site redesign
British label Mulberry is bolstering its ecommerce efforts through a new simplified Web site that launched Aug. 28.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Pinterest launches Fashion Week page as hub for curated fashion inspiration
Social platform Pinterest is launching a new page exclusively for Fashion Week-related pins that are curated from a number of brands, media outlets and industry influencers.
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Burberry uses minimalist approach to promote new fragrance
British fashion house Burberry is generating hype prior to the September release of its latest fragrance through a social media approach that has a minimalist feel.
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Gucci targets philanthropic fashionistas through mobile ad on The Cut
Italian fashion house Gucci is promoting the efforts of its charity organization Chime for Change through a banner ad on New York magazine’s The Cut mobile site.
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Ferrari moves brand innovation forward with new model
Ferrari is elevating the brand’s standards for technological innovation with the debut of its Ferrari Speciale 458 model Sept. 10 at the Frankfurt International Motor Show.
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Watchmakers tout skills in Hong Kong at invite-only watch exhibition
Swiss watchmaker Vacheron Constantin is joining 12 other watchmakers in Hong Kong for the first Watches & Wonders – First Asia Haute Horlogerie Exhibition where brands will display timepieces and craftsmanship to dedicated enthusiasts.
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Fairmont embraces spiritual pilgrims with new Saudi Arabian residences
Fairmont Hotels & Resorts is diversifying its presence in Saudi Arabia with 316 luxury residences for both rental and sale located above the Fairmont Makkah.
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Maserati, Moncler, China and automakers – News briefs
Today in luxury marketing – Moncler Sponsors Perini Navi Cup; Maserati luxury car orders almost triple on new models; China to place consumption tax on more luxury goods; Infiniti v. Lincoln: The race to join luxury’s elite.
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Bring mobile analytics full circle with A/B testing, optimization and retargeting
Well-informed persistence is the essence of retargeting. When customers do not respond to your messages, you use the information you have on them to make follow-up messages more enticing and likely to convert.
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