LVMH shows dedication to Chinese consumers with training program
LVMH Moët Hennessy Louis Vuitton is looking to better serve its Mandarin-speaking consumers traveling abroad with a new training program for Chinese Americans.
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Columbia, Parsons students develop Balenciaga boutique launch strategy
NEW YORK – French fashion label Balenciaga worked with a team of students from Columbia Business School and Parsons School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” to gain insights into upcoming boutique launches.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Givenchy makes entrance on Instagram with Erykah Badu images
French atelier Givenchy created its first Instagram account with a single post showing two spring 2014 advertising campaign images to entice its fan base to begin following its photo diary.
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L2 Think Tank recaps year, forecasts 2014
NEW YORK – L2 Think Tank recapped some of the year’s key digital moments and trends, what to expect in the coming year and its own global ambitions at a gathering of its members Dec. 12.
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Exhibits not likely to introduce brands to new audience
From collaborative art installations to displaying iconic pieces of jewelry, nearly every brand has curated a museum exhibit to showcase their heritage and identity from their own perspective.
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Boucheron crafts $20K jar for La Mer to be sold exclusively at Harrods
Estée Lauder Cos.’ La Mer partnered with French jeweler Boucheron to create a limited-edition decanter for its Crème de la Mer moisturizing lotion that is available exclusively at London department store Harrods.
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Louis Vuitton targets entry-level consumers with tech case arcade game
French leather goods house Louis Vuitton created an online game mimicking the classic arcade game Block Breaker to boost traffic to its tech cases category on its ecommerce site.
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Jaguar evokes feline connection via holiday commercial
Jaguar USA is joining the holiday party with a new campaign that plays on its feline name to generate test-drives.
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Hennessy entices holiday gifting with limited-edition charity bottle
LVMH-owned Hennessy is appealing to philanthropic cognac drinkers with limited-edition magnum bottle of Hennessy V.S with label artwork designed by renowned Brazilian artists Os Gêmeos.
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Moda Operandi, Moncler, Chanel and luxury car theft – News Briefs
Today in luxury marketing – Moda Operandi raises more funds; Italy’s Moncler prices share sale at top of the range; Chanel’s Native American headdress on runway raises eyebrows; Eighteen charged in New York luxury car theft ring.
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Predictive advertising: Informed efforts for optimized results
At the end of the day, it is data science that provides the predictive analytics that can drive an uplift in conversion, decreased costs and ultimately delivery of the right ad creative at the right time and place.
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