Luxury Daily today:

90pc of product-related online activity in China used to educate: BCG
A new report by Boston Consulting Group explores the online shopping tendencies of Chinese consumers such as a widely-held penchant for researching products at length.
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Burberry includes consumers in Shanghai journey with social media
British fashion label Burberry is celebrating the opening of its Shanghai flagship store with an immersive theatrical event.
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Publisher-brand relationship is key to native advertising success: Cartier exec
LOST PINES, TX – As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
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John Varvatos tests bespoke service with New York only event
Menswear label John Varvatos is expanding its apparel offerings to include made-to-measure options to follow the trend that has become a primary selling point for fashion brands.
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Dorchester’s Coworth Park treats horses to manicures, bubble baths
Dorchester Collection’s Coworth Park in Berkshire, England, is making its already horse-friendly grounds even friendlier with a new check-in service for its equestrian guests.
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Personalization means walking a fine line between helpful and intrusive
LOST PINES, TX – With all of the consumer data available to brands, the opportunities for personalization have grown, but marketers need to be careful that they are not stepping over a line, according to a panel April 22 at iProspect’s Client Summit.
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Heaviest mobile users make up fastest-growing segment: report
Consumer connectivity to mobile has birthed a new type of user – the “Mobile Addict” who opens applications more than 60 times per day, according to a new report from Flurry.
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Four Seasons Resort Maui inspires fall bookings via photo contest
Four Seasons Resort Maui at Wailea, HI, is giving guests extra incentive to book this fall with an social media contest tied to 13 prizes around $1,000.
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Luxury marketers build up lifestyle in spring imprint of Bentley magazine
With support from Harry Winston, Breitling and Gulf Stream, Bentley Motors’ quarterly publication keeps owners of the British automobile up-to-date on the brand’s happenings in an intimate way that is hard to achieve online.
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Alibaba, Envisage, designer heels and Millennials – News briefs
Today in luxury marketing – Alibaba alert: China Web giant set for IPO boost; Forget Ferrari: Design your very own supercar; Make them fit, please!; Fauxsumerism and Millennials.
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Has Google Grid View killed the subject line?
Google has made possible something that email marketers everywhere have only dared dream of: optimizing to the open-in-real-time using machine learning.
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