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For marketers, leveraging 3D Touch is not about when, but how – Mobile Marketer

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For marketers, leveraging 3D Touch is not about when, but how
Marketers need to tap into Apple’s 3D Touch now while it is still new, as the feature will eventually become a staple for consumers and the possibilities to connect and increase revenue are extensive.
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Maytag whirs up haptic video for one-day ESPN mobile takeover
Home appliance brand Maytag is bringing a unique spin to its upcoming one-day takeover of ESPN’s mobile site by incorporating haptic technology into its ad, syncing viewers’ devices with the video’s most powerful moments.
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YouTube’s Music app wields brawn, but user experience a challenge
The fierce battle for mobile users’ music-listening time just intensified thanks to YouTube’s new standalone music application, which brings significant reach and crucial industry relationships, but faces a hurdle in the sheer breadth of available content.
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Warner Bros. sends personalized mobile video invites to see The 33
Warner Bros. embraces personalization in a campaign delivering mobile videos created for specific opted-in users that hype the release of the studio’s new film The 33.
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