How luxury brands can grow domestic demand
As tourism rates decline, luxury brands that have relied heavily on global sales from tourism should try efforts that encourage domestic loyalty to tap the consumers at their doorsteps.
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Michael Kors channels Hollywood Glamour for multichannel fall/autumn 2012
Apparel and accessories designer Michael Kors is using its roots for inspiration to create the new autumn/winter 2012 collection that channels 1930s Hollywood Glamour.
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Fontainebleau tries for summer bookings via New York Times app
Fontainebleau Miami Beach is looking to engage mobile users and possibly scoop up a few mobile bookings with banner advertisements on The New York Times application for the iPhone.
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Gucci widens halo via student fund concert
Italian label Gucci is widening the halo around its timepieces and jewelry division by pushing its education fund with the China Soong Ching Ling Foundation via a Los Angeles-based performance, for which tickets can only be purchased from its local retailers.
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St. Regis targets ultra-affluent travelers via Departures digital ads
Starwood Hotels & Resorts’ St. Regis brand is taking up the banner and side-panel advertising space on American Express Publishing’s Departures Web site to push its new Grand Tour packages to an ultra-affluent audience.
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Montblanc taps Facebook commerce for charity effort
Montblanc, a maker of writing instruments and watches, is upping its corporate social responsibility through a Facebook application where fans can buy bracelets with profits going towards the Texas Children’s Hospital.
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Valentino, China’s growth, Dior and Saks – News briefs
Today in luxury marketing – Qatar’s royals buy Valentino; China’s second-quarter growth rate slows; Mila Kunis goes retro for Miss Dior; Slowdown in luxury spending may hit Saks.
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Mobile banking and tweens
As mobile and online commerce has grown, kids have become comfortable and, in some cases, more so than their parents in purchasing goods online. This is why a gap has emerged.
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