Facebook dynamic ads can now be tailored for app installs
Facebook has finally launched its dynamic ads feature aimed toward driving mobile application installs, and brands such as Hotels.com are already starting to see the effects.
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Pepsi gives unliked posts a second chance
PepsiCo is giving users’ old social media posts that originally received no attention a chance to be seen, while also giving to charity and leveraging celebrity meet-and-greets.
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Social media advertising growing at 20pc per year: report
Much has been said about the precipitous decline of the newspaper industry, but perhaps nothing indicates a more grave state than the projection that social media will take over the medium in advertising spend in four years.
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Samsung rolls out VR installation as part of sweeping holiday campaign
Samsung, already occupied with an Internet of Things installation in Philadelphia, is now juggling a VR installation in New York’s Herald Square as a part of its “Gift of Galaxy” holiday campaign.
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