ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

CVS shifts strategy, supports new app that alleviates travel headaches – Mobile Marketer

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CVS shifts strategy, supports new app that alleviates travel headaches
CVS is supporting the release of a new mobile application and accompanying device that aims to relieve migraines sustained while traveling by warning consumers when they are likely to occur.
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Time Inc. follows Buzzfeed in debuting all-video, social food brand
Editorial giant Time Inc. will treat consumers to food-centric viral content through its new Well Done brand, which will offer videos about the latest food trends, news and recipes via social outlets.
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Esports streaming gets a new home with Twitter partnership
ESL, one of the top esports leagues in the industry, is bringing esports to a whole new platform, thanks to a partnership with Twitter.
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H&M live-streamed its Paris Fashion Week runway show in VR
Clothing retailer H&M looked to digital outlets and immersive content to expand the reach of the runway show for its S/S 2017 collection at Paris Fashion Week.
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