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Cutie’s taps into Snapchat for millennial-targeted ad campaign – Mobile Marketer

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Cutie’s taps into Snapchat for millennial-targeted ad campaign
Cuties made its first foray into Snapchat marketing recently with a successful Snapchat filter that drew in nearly 70 million exposures.
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The Economist doubles down in expanding its VR network
The Economist, after widely broadcasting its dedication to fact-based analysis in the aftermath of the election, is moving towards channeling its hard-hitting journalism through a partnership with a global virtual reality network.
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Guerlain interactive illustration takes users on immersive adventure
French beauty marketer Guerlain is bringing its illustrations to life with a 360-degree video that shows off its adventurous yet playful and feminine side for its La Petite Robe Noire fragrance.
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