Colgate scavenger hunt initiates digital meet-and-greet for country music fans
Colgate is teaming with the Country Music Association Awards to give fans intimate social access to a country music star, Jana Kramer – with some of the latest social media innovations such as Facebook Live in play.
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Sephora and other brands make use of Flipboard’s new integrated content stream Storyboard
Sephora is natively blending its ads into the flow of magazine and blog content ahead of its holiday sales event within the application Flipboard, which is known to keep in line with the beauty retailer’s audience.
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Time, Inc. doubles down on VR with holographic recordings intended for Mars
Time, Inc. is teaming up with New Zealand-based 3D virtual reality firm 8i to bring a series of holographic messages designed for future missions to Mars to mobile users.
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NBC VR brings at-home Notre Dame, Stanford fans to the game
Fans of the University of Notre Dame football team were able to watch their team in 360-degrees thanks to a new partnership between the team and virtual reality company NextVR this past weekend.
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