Coca-Cola uses snackable mobile content for refreshing marketing approach
NEW YORK – A Coca-Cola executive at the MMA Mobile Marketing Leadership Forum discussed the marketer’s emphasis on reaching consumers of all ages through a mix of shareable social content, digital coupons and engaging partnerships, pointing to mobile’s increasingly important role throughout. 
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Bank of America cuts through dilution with contextual conversations
NEW YORK – A Bank of America executive at the MMA Mobile Marketing Leadership Forum described how the company saw a 47 percent lift in brand sentiment following a social media campaign during the World Economic Forum that brought at-home consumers into the conversation.
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PwC exec: Branded apps not required for understanding modern customer journey
NEW YORK – A executive from PricewaterhouseCoopers at the MMA Mobile Marketing Leadership Forum advised marketers to offer a balance of utilitarianism and content within their mobile experiences and place context above all else to ensure the right experience meets the right user.
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Refinery29 exec attributes success to segmented approach to social media
NEW YORK – A Refinery29 executive at the MMA Mobile Marketing Leadership Forum detailed how the publication is able to thrive in an overcrowded marketplace by segmenting content for specific social media, mobile platforms and audiences instead of trying to appeal to everyone at once.
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Man on the street: Where are clients spending their mobile dollars?
NEW YORK – Executives at the MMA Mobile Marketing Leadership Forum said that marketers this year are investing in applications, owning conversations, driving lifetime value and performance-based ads as they look to build their mobile strategy.
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