The Chase Mobile app features the company’s QuickDeposit and QuickPay functionality. The app is available for free download in the Windows Phone Marketplace.

“The Windows Phone app is the final piece to our portfolio,” said Russ Eisenman, head of mobile marketing and partnerships at JP Morgan Chase, New York.

“It completes our app portfolio and it was an important one for us,” he said. “We also had a fairly big customer demand.”

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co., a global financial services firm with assets of $2.3 trillion and operations in more than 60 countries.

Bank on mobile
Through the new Windows Phone app, consumers can manage their accounts, make a check deposit with Chase QuickDeposit and see account transactions and history on eligible accounts.

Customers can also send and request money with Chase QuickPay, pay bills and credit cards and transfer funds between eligible Chase accounts.

Additionally, the app lets users locate the nearest Chase branch or ATM, as well as talk to Chase service representatives.

Chase customers can also send wire transfers to or from non-Chase accounts in the United States and view alerts history.

Furthermore, Chase Liquid cardholders will be able to use Chase Mobile for Windows Phone to view balances, transaction activity and make deposits with Chase QuickDeposit to reload their cards.

“Mobile is a primary need to have for us,” Mr. Eisenman said. “Our customers are demanding more and more from us.

“We’re really trying to push out a lot of innovative things that make people’s lives easier,” he said.”We just want to make sure we give them the tools to work on their finances.”

Past initiatives
Chase has been ramping up its mobile efforts over the past few years.

In addition to its new Windows app, the company also has a mobile presence on iPad, iPhone, iPod Touch, Android, BlackBerry and Kindle Fire devices.

It is important for marketers to be on as many platforms as possible to reach a broader audience.

“For us, mobile banking is at par with all of our digital channels,” Mr. Eisenman said. “We’re going to see things like Quick Deposit and Quickpay as the primary and not secondary.”

Final Take
Rimma Kats is associate editor on Mobile Commerce Daily, New York