Harrods touts opening of “Shoe Heaven” digitally to boost foot traffic
British department store Harrods is welcoming consumers to its newly remodeled shoe floor through email and social media.
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How marketers can find opportunities in facial and image recognition
Now that CPU and camera technologies have progressed to where consumers can do facial and image recognition right from their mobile devices, this is opening up some new and interesting opportunities for marketers.
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Luxury Retail Summit 2014 New York Sept. 9: St. Regis, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, WSJ., ForbesLife, Bloomberg Pursuits, Wealth-X, Eleven James, Crest and Co.
Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and market researchers.
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Kurt Geiger tells British countryside tale for autumn/winter campaign
British footwear and accessories label Kurt Geiger is showing the fantastical side of its autumn/winter 2014 collection with a fairy tale-themed campaign video.
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Penhaligon’s enters men’s grooming sector with archival scent profile
As retailers and fashion brands begin to pay more attention to discerning male consumers, British fragrance house Penhaligon’s developed a full range of grooming products.
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Chanel looks to Vanity Fair, Elle’s tablet readers to promote timepieces
French fashion label Chanel is using simultaneous advertisements on the tablet optimized Web sites of Condé Nast’s Vanity Fair and Hearst’s Elle to build interest in its haute horologie.
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Ralph Lauren, Gucci targets readers of all ages in Vogue’s August edition
Ralph Lauren, Chanel and Gucci were among the luxury fashion marketers to share current collections with the various aged readers of Vogue’s August issue.
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Michael Kors, luxury clubhouses, luxury auto and Daimler – News briefs
Today in luxury marketing – Michael Kors posts Q1 gains; Lavish clubhouses woo luxury home buyers; Luxury auto brands continue to outpace the industry in sales; Daimler’s Mercedes cuts prices again amid China anti-monopoly probe.
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How marketers in India use SMS differently from US peers
While the U.S. is clearly more advanced in terms of its adoption of mobile technologies, India stands out for the sheer centrality that mobile phones have to everyday lives.
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Finding the balance point in mobile advertising
The more you pay, the better chance you have to hit high-quality media pockets. But how high should you go? And can you really hit your volume targets when bidding only on the high-end traffic?
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