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Chanel attracts ski bunnies with iPads in French Alps boutique
French fashion label Chanel is attracting ultra-affluent guests at the Courchevel resort in the French Alps by incorporating iPads into the space, allowing guests to play and browse while they shop.
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Top 10 luxury branded videos of 2011
Video is arguably the most effective way for any luxury marketer to correctly showcase products by taking advantage of sight, sound and motion. This year in luxury branded videos was definitely one for the books.
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Burberry Facebook page fêtes 10M fans with unique images
British label Burberry reached 10 million Facebook fans Dec. 24 and celebrated with the creation of three unique images designed by chief creative officer Christopher Bailey.
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Android app downloads catching up to iOS
Google’s Android is on pace to compete head on with Apple’s iOS next year when it comes to app downloads if recent download rates continue.
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Mobile made up 18pc of Christmas Day traffic: IBM
Traffic from mobile devices accounted for 18.3 percent of overall Web traffic on Christmas Day, per a study by IBM Coremetrics.
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Yves Saint Laurent, Louboutin, Mercedes and diamond sales – News briefs
Today in luxury marketing – Needless to say, YSL is having none of Louboutin’s appeal; Madrid Fashion Week links with Mercedes-Benz; Diamonds to outpace gold on Asian spending.
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Why a mobile user-generated content model will grow next year
Mobile content publishing, in the hands of the masses, is set to bring new revenue opportunities to marketers and contribute to substantial growth of the mobile ecosystem.
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