70pc affluent males prefer online shopping across three screens: iProspect study
Approximately 70 percent of affluent male consumers prefer to research and buy on tablets, mobile and computers, opening a door for luxury marketers to take advantage of this growing demographic, according to research from iProspect and comScore.
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Tory Burch cofounder: Tailoring in-store experience vital for brands
NEW YORK – Marketing campaigns must be disruptive and extremely tailored to a specific consumer to create a successful brand in the current marketplace, according to the cofounder of Tory Burch.
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Celebrity Cruises builds database via mobile calls-to-action
Celebrity Cruises is beefing up its database via SMS and QR codes in print advertisements that offer chances to sign up for weekly emails, talk to a representative and enter a sweepstakes.
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Burberry pushes menswear via New York out-of-home ads
British fashion label Burberry is reaching commuters and tourists at New York’s iconic Grand Central Terminal by placing out-of-home advertisements inside the train station that show a look from its spring/summer 2012 menswear collection.
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Beauty, jewelry marketers tap W for summer product push
New advertisers to Condé Nast’s W magazine’s May issue including Dolce & Gabbana fragrance, Clarisonic, Burberry, John Hardy, Louis Vuitton, Tiffany & Co., Ulysse Nardin and Lexus helped to push the magazine up 3 percent in ad revenue from this time last year.
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Hermès, Bottega Veneta, retail stocks and cruises – News briefs
Today in luxury marketing – Hermès wins $100M in damages from phony Web sites; Bottega Veneta opens New York men’s store; U.S. retail stocks hit new high; Why luxury cruises are investing more in first class sections.
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Designer wallet of future will be virtual, but challenge is monetizing relationships
Will Generation Y ever know anything other than a mobile device as a means of purchasing? The future of mobile payment systems is promising – or threatening – to revolutionize the way we buy goods and services.
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