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Campbell’s heats up mobile recipes via weather pattern-driven AI ads – Mobile Marketer

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Campbell’s heats up mobile recipes via weather pattern-driven AI ads
The Campbell Soup Company is the first marketer to roll out artificial intelligence-enhanced Watson Ads, enabling The Weather Company’s mobile application users to receive targeted ads based on current weather patterns and communicate with the units via voice and text.
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KLM pilots artificial intelligence-enabled customer service responses on social media
KLM Royal Dutch Airlines is taking a leap into customer service innovation by running a pilot program during which it will determine how artificial intelligence technology fares in handling customer service requests on social media.
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Aerie unzips breast cancer awareness for millennials via mobile-optimized quiz
American Eagle Outfitters’ Aerie brand is partnering with breast and ovarian health organization Bright Pink to introduce a mobile-optimized hub featuring educational materials and a quiz for assessing consumers’ cancer risks.
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